Your paid acquisition shouldn't depend on you.

I help profitable subscription apps scale paid acquisition without hiring a full-time Head of Growth.

I work as your fractional Head of Mobile Growth: setting growth strategy, steering paid acquisition, and working with your team to make sure decisions are based on numbers you can trust.

Let's talk about your growth setup: https://calendar.app.google/WrzvdXm6Y61jEZ9C9

The first thing I usually fix is measurement. Since iOS 14.5, Meta, TikTok, your MMP and your subscription platform often tell different stories. Before scaling spend, we need to know which signals are reliable enough to act on.

I will help you:

• Know which numbers to trust, and which to ignore
• Give ad networks better signals so they can find more payers
• Raise budgets without breaking your payback target

Senior growth ownership without the cost of a full-time Head of Growth. No MMP switch or stack rebuild. No pausing budgets for weeks while things get fixed.

How I work:

• I own the growth priorities and the decisions behind paid acquisition.
• I can work with your existing team, or stay hands-on where needed.
• We usually start with a 2-week growth & measurement audit: SDK, MMP, subscription events, network setup and campaign structure. You leave with a prioritized fix list.
• From there, I steer acquisition month by month and work with your team to implement the highest-impact changes.

About me:

• 0 → $5M ARR as first growth hire at a mobile games publisher
• $2M → $3M ARR scaling a subscription app on Meta
• Creator of sdk-audit, an open-source tool to audit Meta SDK / MMP / CAPI implementations
• Author of the attribution guides at docs.firsttry.co and youtube.com/@firsttrydotco
• https://www.linkedin.com/in/timotherey/

Any question? tim@firsttry.co

Cheers!